How we helped Royal Mail improve the profile of its workforce

 

 

Royal Mail’s lack of pipeline and ad-hoc vacancy recruitment approach was proving highly unsustainable across all areas of the business.

From absence due to ill health, limited diversity, stagnation and favourable voluntary redundancy packages, the organisation was struggling to replace poor performers with high-performing managers capable of driving the business forward.

In partnership with our employer branding and attraction business, ThirtyThree, we developed an integrated campaign that would engage candidates from outside of the logistics sector. Our target of 150 hires, which also included a 25% female diversity quota, would need to be delivered over a twelve-month period and engage candidates with fresh ideas and experience. From attraction to assessment, we delivered a brand-led candidate journey with clear messaging throughout. By designing an agile end-to-end process that included realistic job profiles, a campaign landing page, situational judgement tests, video interviews and an on-boarding website, we provided a comprehensive solution that engaged candidates at every stage of the process and reduced time to hire.

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