AXA challenged us to deliver an initiative that would help capture the attention of a young job seeking audience and spread awareness of their Global Graduate Program. To captivate AXA’s desired audience ThirtyThree created an integrated campaign that would raise their profile and turn heads.
ThirtyThree’s proposition ‘The Great Global Adventure’ captured the attention of young people everywhere. By inventing a game with a prize like no other they transformed buzz and excitement into a database of highly engaged potential candidates. People from over 221 countries and territories engaged online, via mobile and on social media channels, delivering results liked AXA had never seen before.
- 220,118 visits to the game
- 54,689 Facebook likes
- 911,329 stories created
- 12 return Eurostar tickets to Paris
- 1 Great Global Adventure